After dominating radio waves, the big screen and the fashion world, Beyoncé has laid her stake in the perfume industry, releasing her signature scent, Heat, to the masses.

In just over one month, the perfume, which comes in a sloping crimson-colored bottle with gold accents, has reached sales exceeding $3 million, In March, the singer sold 72,000 bottles of the perfume in just one hour while signing autographs in New York, Women’s Wear Daily reported.

But Beyoncé is not the only celebrity to venture into the world of beauty and perfumes. Queen Latifah, Kim Kardashian and Halle Berry are also promoting their own fragrances at stores nationwide.

In other Beyoncé news, representatives for the Texas-born star have denied recent Internet rumors that she and husband Jay-Z are pregnant with their first child.